Commercials for Commercials

I'm a big Star Wars fan (duh), but I was a little taken back by the fact that, at the end of “The O.C.” (which I don't watch) on Fox, there was a commercial for the new Star Wars trailer to be shown after next week's O.C.  So essentially this is a commercial for the premiere of a commercial.  Now, don't get me wrong – Star Wars trailers tend to be events in their own right, but isn't a commercial for a commercial kind of weird?  Thoughts?

–YY

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