Roses Are Red, You’re Sick In The Head

Via Mind Hacks: Hallmark has just released a line of greeting cards for “special” situations like mental illness. There’s also cards for chemotherapy, drug rehab, getting shot in the face by the Vice President, and surviving Acme product malfunctions. It’s a niche:

“We’re aware (Journeys) won’t be as successful dollarwise as (humor-related line) Shoebox because they’re more specific,” Steffens said. “We’re prepared for that. We believe it hits a completely different market.”

(ABC News)

–YY

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